First Choice Most Chosen

Idea posted: December 2013

Institutions: University of California, Berkeley    Harvard University   

Authors:

Research dating as far back as the early 20th century has shown that the first argument presented to humans on even complex topics has greater persuasive appeal and is more…

  READ MORE   PIN TO MY IDEAS Idea #267

Matching Decisions to Decision-Makers: via Our Testosterone Levels

Idea posted: January 2013

Institutions: University of California Berkeley Haas School of Business    Columbia Business School   

Authors:

Does testosterone play a role in moral decision-making? A study of 117 graduate students at Columbia University looks to find the answer. They set out to see if individuals high…

  READ MORE   PIN TO MY IDEAS Idea #043